Inference is the use of a fully trained AI model: every chat answer, every image analysis, every completion is an inference operation. While training a model consumes enormous compute once, inference accrues continuously — in steady operation it determines cost, latency and energy demand of AI applications.
GPUs are the workhorses for this: their thousands of parallel compute units match the mathematics of neural networks. The strategic question for companies: buy inference as an API, rent it in the cloud or run it on own infrastructure — with direct consequences for privacy, cost and network design.
Why GPUs — and what counts in inference
Neural networks consist of matrix operations that parallelise massively — exactly the strength of GPUs over CPUs. When running large language models, graphics memory (VRAM) becomes the limiting factor: the model must fit. Quantisation — computing at reduced precision — shrinks models considerably and makes many open-weight models runnable on single cards or workstations.
Inference is measured by latency to first token, throughput (tokens per second) and cost per request. Optimisations such as batching, caching and specialised inference servers extract multiples from the same hardware — and decide whether self-operation beats API prices.
The three operating models
- API sourcing: top models without own infrastructure — fastest start, data flows to the provider, costs scale with usage.
- GPU cloud: rented accelerators (hyperscalers or EU providers) for own models — control over model and data without hardware investment.
- On-premises/colocation: own GPU systems for maximum data sovereignty and predictable steady costs — including power, cooling and operational responsibility.