Lockup Orange
Orange on white: the standard form for light, calm areas.
- Formats
- SVG (vector) · PNG 3,451 × 763 px, transparent
- Min. size
- Screen 120 px wide · print 25 mm wide
Brand & corporate design
Corporate design and logo kit
Everything you need to present KAEMI correctly: the logo in all formats, the key rules and our CD one-pager. For agencies, partners, press and anyone designing with us.
Logo
Our logo combines the owl and the KAEMI word mark. Together they form the lockup, our standard form.
- Lockup
- Owl and word mark: for almost every use.
- Figurative mark
- The owl: for profile pictures, favicons and small areas when the name already appears nearby.
- Word mark
- Lettering only: only as an exception, for example in very flat formats or when the owl sits directly next to it. Included in the logo kit.
Lockup White
White on orange for coloured areas and titles, white on dark on photos and dark backgrounds.
- Formats
- SVG (vector) · PNG 3,451 × 763 px, transparent
- Min. size
- Screen 120 px wide · print 25 mm wide
Figurative mark Orange
The owl on its own: for profile pictures, favicons and small areas when the name already appears nearby.
- Formats
- SVG (vector) · PNG 1,220 × 1,526 px, transparent
- Min. size
- Screen 24 px high · print 8 mm high
Figurative mark White
The white owl for dark and orange areas and on photos.
- Formats
- SVG (vector) · PNG 1,220 × 1,526 px, transparent
- Min. size
- Screen 24 px high · print 8 mm high
Colour variants
- Orange on white
- standard
- White on orange
- for coloured areas and titles
- White on dark
- on photos and dark backgrounds
- Black
- for one-colour print and stamps only
Which file for what?
- SVG
- web, presentations, agencies
- PNG
- Office, e-mail signatures, social media
- print (CMYK or 100 % K), in the logo kit
Clear space and minimum size
Keep at least 1 X free on all sides of the logo. X is the width of the “I” in the word mark. No text, edges or other logos within this space. The same applies to the figurative mark.
| Screen | ||
|---|---|---|
| Lockup | min. 25 mm wide | min. 120 px wide |
| Figurative mark | min. 8 mm high | min. 24 px high |
Usage rules
Do
- Use orange on white as the standard
- Use white only on orange, dark areas or photos with sufficient contrast
- Keep at least 1 X clear space on all sides
- Respect the minimum sizes: lockup 120 px or 25 mm wide, figurative mark 24 px or 8 mm high
Please don’t
- distort the logo
- rotate it
- change its colours
- add shadows or effects
- rearrange owl and lettering
- place it on low-contrast backgrounds
Please always write our name in capital letters: KAEMI (not “Kaemi”).
Colours
The KAEMI colour palette is deliberately reduced: white as the base, black and dark grey for text, KAEMI orange as the only accent colour.
KAEMI orange
- HEX
- #EA6C12
- RGB
- 234 / 108 / 18
- CMYK
- 0 / 69 / 98 / 0
- HKS
- 8
Primary colour: accents, headline highlights, icons, CTAs. Use sparingly and purposefully.
Black
- HEX
- #000000
- RGB
- 0 / 0 / 0
- CMYK
- 0 / 0 / 0 / 100
Titles and strong contrasts. The logo in black only for one-colour print and stamps.
Dark grey
- HEX
- #333333
- RGB
- 51 / 51 / 51
- CMYK
- 0 / 0 / 0 / 80
Body text in digital and print media.
White
- HEX
- #FFFFFF
- RGB
- 255 / 255 / 255
- CMYK
- 0 / 0 / 0 / 0
Standard background for all media. Calm and clarity before decoration.
House typeface: Lato
Lato is the house typeface for digital and print use: a freely available font (SIL Open Font License) that reads very well in body text and makes a strong impression in headlines. Fallback in Office environments: Calibri.
Lato Light ABCDEFGHIJKLM abcdefghijklm 1234567890
Lato Regular ABCDEFGHIJKLM abcdefghijklm 1234567890
Lato Bold ABCDEFGHIJKLM abcdefghijklm 1234567890
- Titles
- 36–44 pt, Lato Bold
- Headings
- 20–24 pt, Lato Bold
- Body text
- 14–16 pt, Lato Regular
Imagery
What defines KAEMI images
- Golden hour: early morning or late evening light
- Warm, friendly colours with slightly cool twilight tones
- Observer’s perspective: the camera is never the centre of the action
- Sky with clouds, visible or suggested by the light
- Show places of use and impact, not the technology itself
What doesn’t fit
- Shots in bright daylight or at night
- Central perspective, extreme close-ups, overly wide shots
- Black and white or a cold colour palette
- Winter and autumn scenes
- Harsh technology images and visual clutter
Downloads
- Logo kit 2026-10 (ZIP, approx. 3.2 MB): lockup, figurative mark and word mark as SVG and PNG, profile pictures, favicons, print PDFs in CMYK and 100 % K
- CD one-pager 2026-10 (PDF): the rules on one page
- Individual files (from the logo kit):
- Lato typeface family (latofonts.com): official download, SIL Open Font License
Questions about the logo, or missing marketing or info material? Contact us at media@kaemi.io.